Bangkok, 24 September 2020 – Chia Tai Company Limited and SIAM KUBOTA Corporation Company Limited sign the Memorandum of Understanding on solid cooperation in agricultural knowledge and innovation advancement in order to substantially maximize the country’s agricultural performance and capabilities, while also bringing great benefits to farmers and the overall agribusiness with the introduction of integrated agricultural technologies and innovations.
Evidently, both organizations share a common vision for the sheer development of Thailand’s agricultural industry to reach the international standard, as well as genuinely supporting Thai farmers and consumers towards better living quality. Therefore, Chia Tai Company Limited and SIAM KUBOTA Corporation Company Limited combine efforts to jointly develop agricultural innovations and utilize cutting-edge agricultural machinery technologies in a bid to shape the phenomenal breakthrough to the Thai agricultural industry.
Under this MOU, Chia Tai is ready to support key knowledge on vegetable farming in virtually all processes encompassing upstream, midstream and downstream operations, for instance the use of quality seeds and agricultural materials and equipment, thorough system planning to ensure cultivation efficiency, as well as the operation of post-harvest management and packing house to secure the product quality and minimize chances of product loss. Besides, the company is sharing its insightful knowledge on marketing management which will benefit the farmers in that they will be able to smartly control the products’ quality and quantity, and then deliver these products to consumers to enjoy having completely fresh and safe vegetables at a reasonable price.
Simultaneously, SIAM KUBOTA will support its deep expertise on agricultural machinery technologies relating to vegetable farming innovations which will be further applied as advanced agricultural knowledge and efficient solutions for upstream, midstream and downstream operations. In this regard, both companies will arrange trainings and transfer the knowledge gained from this strong collaboration to their employees, business partners, farmers and interested public, as well as sharing the integrated agricultural solutions to benefit the society at large and drive the Thai agricultural sector towards a sustainable future.
Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai Company Limited, revealed about the collaboration, “This marks a vital step towards the advancement of Thailand’s agricultural industry and the beginning of Chia Tai’s new century. We are profoundly delighted to join hands with a great business partner like SIAM KUBOTA Corporation Company Limited who values the importance of this unique collaboration in order to enhance Thailand’s agricultural capability to match other countries in the international arena. We trust that this joint effort will significantly contribute to both companies’ being able to leverage the wide-ranging innovations to solve various chronic issues existing in the agricultural industry, bring about new models of high-quality agricultural solutions that can be applied in real-life situations, create benefits and stable income for our fellow farmers, while also providing food security for consumers on a sustainable basis.”
Mr. Somsak Mauthorn, Senior Executive Vice President of SIAM KUBOTA Corporation Company Limited, said, “The collaboration represents a pivotal moment that we take on considerable challenges to drive Thailand’s agricultural sector to realize its ever greater potential. Both Chia Tai and SIAM KUBOTA share a common goal and focus heavily on the constant advancement of agricultural knowledge and innovations with an aim to bring to life the living quality enhancement of Thai farmers and people. This is where the partnership between two leading agricultural companies has made a promising start. On this occasion, SIAM KUBOTA is ready to share our knowledge on agricultural machinery technologies and innovations, as well as holistic and efficient solutions, combined with Chia Tai’s expertise on specialized knowledge and planning process of efficient and systematic vegetable farming. This collaboration partly serves to ensure that we deliver high-quality products to consumers and that farmers continue to earn stable income, all of which are crucial steps to ultimately promote Thailand’s agriculture towards sustainable development.”
The MOU is valid for 3 years, effective from 24 September 2020 to 24 September 2023. Those who are interested can find more information through Chia Tai’s website: www.chiataigroup.com; and SIAM KUBOTA’s website: www.siamkubota.co.th.
