Bangkok, 19 May 2022 – “Tid Ta Ra Rid Tid Tid… Spread Pui Tra Kratai and just wait for the productivity, Rabbit fertilizer is truly the number 1 brand in farmer’s hearts” is the melody from the latest TV commercial that confirms the leadership position of Rabbit fertilizer by Chia Tai Company Limited, Thailand’s leading innovative agricultural company.
Emphasizing the leading position in the fertilizer market in Thailand, Rabbit fertilizer is back again with an TV commercial under the theme "Pui Tra Kratai – The Number 1 Fertilizer Brand for Great Yields" featuring the recomposed lyrics from the hit Thai song "Khun Lamyai" by Khun Look-Nok Supaporn, to reassure both quality and efficiency of the Rabbit fertilizer.
Rabbit fertilizer is determined to choose high-quality fertilizer products, so the brand offers various fertilizer formulas that are suitable for rice, field crops and horticultural crops, which are guaranteed by the ISO 9001:2015 quality management system. In addition, from the recent brand health check report for chemical fertilizer business group year 2020-2021, Rabbit fertilizer is proudly acclaimed its number 1 position in the hearts of farmers. The brand health check survey involved 1,200 samples of fertilizers users, who said the Rabbit fertilizer is their top-of-mind brand because of the quality of the products.
Mr. Taweesuk Mekthawatchaikul, Vice President Fertilizer Business, Chia Tai Company Limited, said, “Rabbit fertilizer has worked alongside with Thai farmers for a long time. This year, in the midst of unusual situations and crisis that have occurred, we have continued to select a variety of fertilizer formulas that meet worldwide standards to deliver quality fertilizer products that are suitable for each type of crops. This is to enable farmers to grow crops that meet market demand and can create a better quality of life, which is in line with Chia Tai's purpose to enhance people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services.
For this new advertisement, we want to convey the quality and productivity of Rabbit fertilizer, highlighting the prominent point of the number one brand based on the results of brand health check in 2 main themes in brand awareness and user acceptance. It is our intention to create the TVC that bring joys and entertain our farmers through the song and simultaneously reemphasizes our determination in the delivery of the best quality products.”
Follow and watch the latest Rabbit fertilizer TV commercials " Tid Jai Pui Tra Kratai " on television and online channels at YouTube: www.youtube.com/c/Puitrakratai Facebook: puitrakratai or https://fb.watch/cWPR6W6u8O/
