Chachoengsao, May 9, 2025 – Chia Tai Company Limited, Thailand leading innovative agricultural company, officially launched "Chia Tai Experience" or "Chia Tai Agricultural Center" in Bang Nam Priao District, Chachoengsao Province. This center aims to develop the potential of Thai farmers, driving the agricultural sector with knowledge, advanced technology, and management to promote sustainable agriculture and improve the quality of life for farmers. This is achieved through collaboration with leading partners such as XAG and Yanmar S.P. Co., Ltd. to deliver comprehensive agricultural solutions.
"Chia Tai Experience" or "Chia Tai Agricultural Center" was established as part of Chia Tai's new role as a solution provider. Delivering agricultural solutions to Thai farmers, starting in the first area at Bang Nam Priao District, Chachoengsao Province, with the main mission of "Transforming Thai Rice Fields into Fields of Gold." This initiative integrates knowledge, products,
technology, services, management, and consulting to enhance the potential of Thai farmers. The center provides services covering areas in the crop management plan project across five provinces: Chachoengsao (Khlong Khuean District, Ban Pho District, Plaeng Yao District, Bang Khla District, Paet Riu District, and Phanomsarakham District), Nakhon Nayok (Ban Na District and Ongkharak District), Prachinburi (Mueang District and Ban Sang District), Pathum Thani (Lam Luk Ka District), and Bangkok (Nong Chok District).
Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai Company Limited stated that the launch of "Chia Tai Experience" marks an important step in transforming the company's role into a agricultural solution provider. This aligns with the intention to enhance the quality of life for Thai farmers and develop the agricultural sector sustainably. Chia Tai focuses on strengthening collaboration with partners in both state-of-the-art agricultural technology and machinery to provide comprehensive solutions, from planting planning to harvesting, helping farmers manage production efficiently.
"This center has a crucial goal of creating sustainable collaboration to support farmers, especially rice farmers, who are the heart of the Thai agricultural sector, in becoming professional farmers through the development of various knowledge and skills." This support will help transform traditional agriculture into a stable profession, attract the younger generation back to farming, and enhance the quality of life for farmers in every dimension.
Additionally, Chia Tai provides an opportunity for farmers who join the program to participate in developing their own "Crop Management Plan." This involves designing cultivation formulas that are suitable for the characteristics of the land and the specific issues of each plot, enabling farmers to efficiently control production costs and achieve their yield targets. The goal is to transform every plot into "fields of gold" through good management, which will enhance both the quantity and quality of the produce. This also creates new job opportunities for local people, such as drone pilots in the Chia Tai drone operation team. Drone pilots in the Chia Taiteam, who play a crucial role in enhancing the stability of farmers and the economy in the community, are part of Chia Tai’s goal to drive the Thai agricultural sector forward. This initiative aims to improve the quality of life for farmers and create sustainability based on the concept of " Better Fields, Better Income, Better Life.” In the future, there are plans to expand the project to other areas and increase the diversity of crop types.
"The launch of Chia Tai Experience is a response to the needs of modern farmers by providing consultation and promoting appropriate technology. Chia Tai will be a key player in driving the Thai agricultural sector into the era of smart agriculture, genuinely solving farmers' problems. Not only does it increase productivity, but it also helps farmers enhance their ability to create added value through professional rice management.
Within the Chia Tai Experience, in addition to farmers gaining experience with new agricultural practices, it also serves as a training seminar space for farmer groups, a Drone Academy for the Chia Tai drone operation team, and includes the XAG Thailand Service Center, which is the first certified Service Center in the country and in Southeast Asia, offering repair and maintenance services for agricultural drones and equipment It is open to all farmers. The launch of "Chia Tai Experience" marks another significant step resulting from the collaboration in the Memorandum of Understanding (MOU) signing ceremony between three leading partners: Chia Tai Co., Ltd., XAG, and Yanmar S.P. Co., Ltd. This collaboration reflects the commitment to developing smart agricultural solutions that will enhance cultivation efficiency, create job security, and strengthen the potential of Thai farmers in all dimensions. It focuses on utilizing cutting-edge technology and comprehensive innovations to maximize benefits for the agricultural sector. Chia Tai believes that this center will be the starting point of significant changes, improving the quality of life for farmers and helping to drive the future of Thai agriculture sustainably.
