Chia Tai Milestones

Established since 1921 on Songsawat Road in Yaowarat area, Chia Tai is now one of the leading integrated agribusiness companies providing upstream, midstream and downstream products and services. Chia Tai’s offerings range from quality seeds, fertilizers, plant protection products, agricultural equipment and technologies, as well as efficient delivery of fresh, safe, and high-quality produce, in accordance with the company’s vision to be the undisputed agribusiness leader that leverages innovative agriculture to offer food sustainability for the quality of life of people in all sectors within 2025

Chia Tai has strongly been committed to ethical conduct and integrity. Adhering to our 4 core values, namely Integrity, Innovation, Partnership and Passion, Chia Tai is taking strong steps towards our remarkable centennial for firm and sustainable prosperity in the future to come.

Currently, Chia Tai is headquartered on Sukhumvit Road, with 7 other subsidiaries located across Asia and America. The company has over 1,300 employees.

Chia Ek Chor and Chia Jin Hyang
or Choncharoen Chiaravanont in Thai

are the founding brothers of "Chia Tai Chung" and built a solid foundation for Chia Tai with strong commitment on "ethical conducts and integrity".

Prospering Towards New Century of Sustainability.

1919
Two founding brothers of Chia Family started a small seed shop business on Song Wat Road.
1921
Origin of Chia Tai

The two founding brothers opened "Chia Tai Chung" seed shop located in a
2-storey building at Number 102 on Songsawat Road in Song Wat neighborhood. This marks the start of Chia Tai and Charoen Pokphand Group.

1950
Aeroplane Brand encapsulates Chia Tai’s high quality and innovation in product offering.

The two founding brothers adhered deeply to "quality assurance". Seeds are carefully packed in sealed paper packets with expiry dates to ensure great quality. Airplane, symbolizing the most innovative technology at that time, was used as the logo and brand name. Therefore, the "Aeroplane Brand" encapsulates Chia Tai’s high quality and innovation in product offering. However, the name was changed to "Kruang Bin" in 1975.

1953
Moment of Great Pride

Kim Nguan Nueng represented Chia Tai Chung to have an audience with and presented a souvenir to His Majesty King Bhumibol Adulyadej on the occasion of Constitution Fair at Lumpini Park where Chia Tai Chung launched an exhibition booth. Choncharoen Chiaravanont, together with his family, also had an audience with His Majesty.

1959
Choncharoen bought 40 rai of land in Om Noi, Samut Sakhon Province, and developed it for research purpose to explore which types of seeds are suitable for Thailand’s climate.
1964
Chia Tai started marketing and distribution for fertilizers.

Back then, Chia Tai’s fertilizers were sold under Rabbit Brand, Buffalo Brand and Peacock Brand.

After that, to ensure greater brand awareness among farmers, Fertilizer Business decided to sell fertilizers under Rabbit Brand only.

1967
"Lighthouse Brand" Plant Protection Products

Chia Tai started selling "Lighthouse Brand" plant protection products as the business at that time needed lights for clear direction guidance. However, the name was changed to "Chia Tai Plant Protection" later.

1968
Chia Tai first introduced F1 hybrid seeds to Thai farmers.

The hybrid cabbage "F1-KK Cross" imported from Japan. With great yields and tolerance to tropical weather, farmers can plant cabbages to serve consumers all year long.

1985
Fertilizer warehouses

In Fertilizer Business, there were 3 warehouses in Phra Pradaeng, Bang Krachao and Suk Sawat. Later, the warehouse has been moved to Ayutthaya until now.

1986
The first research station has been established in Chiang Mai.

This is testament to the company’s extensive breeding expertise.

1988
The second research station has been established in Kanchanaburi.

Vajarachai Chiaravanond pioneered this research station from the start. He emphasized on developing seeds that are suitable for tropical climate and bred hybrid melon seed 434 which is the origin of Chia Tai’s popular Melon Princess in Indonesia.

1990
Chia Tai introduced first hybrid seeds pioneered by Thais.

These included hybrid cucumber "Model", and hybrid Chinese cabbage "Bo Ploy" which is the first hybrid brassica seed developed by Thais.

1998
It is with great honor and privilege for people in Chia Tai and Charoen Pokphand Group to be granted the Royal Garuda emblem from His Majesty King Bhumibol Adulyadej to install on the office.
The first "Chia Tai Fair"

"Chia Tai Fair" was hosted to showcase Chia Tai’s agricultural advancement to the public. The exhibition was organized at Choncharoen Farm, Kanchanaburi Province.

1999
The day of profound pride for all Chia Tai people

8 December 1999 is the day of profound pride for all Chia Tai people as His Majesty King Bhumibol Adulyadej (His Majesty’s noble title at that time) graciously designated Her Royal Highness Princess Maha Chakri Sirindhorn to represent His Majesty in visiting Choncharoen Farm. On this memorable occasion, we are deeply proud of and grateful for the royal grace bestowed upon all Chia Tai people.

2005
Chia Tai opened new office and seed processing plant in Om Noi Subdistrict, Krathum Baen District, Samut Sakhon Province.

The plant utilizes the most innovative technologies for seed production and quality control in Southeast Asia.

2009
Chia Tai launched the first-ever TV commercial to promote Rabbit Brand Fertilizer under the theme "Twins" which makes it widely popular among general public.
2012
Chia Tai’s seeds were certified by ISTA (International Seed Testing Association).

Chia Tai is the first Thai company to be certified by this international standard.

2017
Chia Tai’s Plant Protection Products were certified by ISO9001:2015.
2019
Chia Tai further thrived as a leading agribusiness company with advanced innovations.

Chia Tai moved to the new headquarters located on Sukhumvit 60 Road. With a wide range of modern facilities, the building demonstrates Chia Tai’s readiness and strength in taking a huge leap towards the future of strength and sustainability.

2020
Rabbit Brand Fertilizers were certified by ISO9001:2015.
2021
Marking Chai Tai’s Centennial, it is with the utmost pride that we have served Thai farmers and people for sustainable development.