Towards the 100-Year Journey of Chia Tai

Established since 1921 on Songsawat Road in Yaowarat area, Chia Tai is now one of the leading integrated agribusiness companies providing upstream, midstream and downstream products and services. Chia Tai’s offerings range from quality seeds, fertilizers, plant protection products, agricultural equipment and technologies, as well as efficient delivery of fresh, safe, and high-quality produce, in accordance with the company’s vision to be the undisputed agribusiness leader that leverages innovative agriculture to offer food sustainability for the quality of life of people in all sectors within 2025

Throughout 99 years of business operation, Chia Tai has strongly been committed to ethical conduct and integrity. Adhering to our 4 core values, namely Integrity, Innovation, Partnership and Passion, Chia Tai is taking strong steps towards our remarkable centennial for firm and sustainable prosperity in the future to come.

Currently, Chia Tai is headquartered on Sukhumvit Road, with 7 other subsidiaries located across Asia and America. The company has over 1,300 employees.

Chia Tai 100 Years, Moving Towards a Sustainable Future.

Established Seed Shop “Chia Tai Cheung” on Songsawat Road

The shop is regarded as one of Thailand’s first to market vegetable seeds, and more importantly the origin of “Charoen Pokphand Group”.

"Aeroplane Brand” Seeds

We started to market and sell seeds under "Aeroplane Brand”. Aeroplane was in fact considered the most innovative vehicle available at that time.

“Rabbit Brand” Chemical Fertilizers

We started to market and sell chemical fertilizers under “Rabbit Brand”, and later followed by “Buffalo Brand”, “Peacock Brand”, and “Lighthouse Brand”.

“Lighthouse Brand” Plant Protection Products

We started to market and sell plant protection products under “Lighthouse Brand” as the business at that time needed lights for clear direction guidance. The first product is “Atonic”.

First Introduction of Hybrid Seeds to Thai Farmers

These included hybrid cabbage “K-K Cross”, hybrid radish “Everest”, and hybrid Chinese cabbage “Saladeer”.

First Research Station Established in Chiang Mai

This research station focuses on developing hybrid vegetable seeds.

Second Research Station Established in Kanchanaburi

The second research station was founded in Kanchanaburi under the name of “Choncharoen Farm”. It has been the major research center up until now.

Introduced First Hybrid Seeds developed by Thais

These included hybrid cucumber “Model”, and hybrid Chinese cabbage “Bo Ploy” which is the first hybrid brassica seed developed by Thais.

"Cytoplasmic Male Sterile (CMS)" System

Chia Tai introduced the first hybrid radish seed produced by "Cytoplasmic Male Sterile (CMS)" system.

Introduced Hybrid Melon Seed “434”

The seed is developed by Mr. Watcharachai Chiaravanond

Celebrated Milestone of Chia Tai’s Most Memorable Day

On 8 December 1999, His Majesty King Bhumibol Adulyadej (His Majesty’s noble title at that time) graciously designated Her Royal Highness Princess Maha Chakri Sirindhorn to represent His Majesty in visiting Choncharoen Farm. On this memorable occasion, we are deeply proud of and grateful for the royal grace bestowed upon all Chia Tai people.

First “Chia Tai Fair”

Chia Tai Fair is the exhibition to showcase Chia Tai’s agricultural advancement which was first organized at Choncharoen Farm on 25 January – 13 February 2000. This is the start of “Chia Tai Fair”.

Opened New Office and Seed Processing Plant

The new office and seed processing plant was launched in Om Noi Subdistrict, Krathum Baen District, Samut Sakhon Province. The plant utilizes Asia’s most innovative technologies for seed production and quality control.

Chia Tai’s Seeds Certified by ISTA

Chia Tai is one of Thailand’s first companies certified by ISTA (International Seed Testing Association).

Chia Tai’s Plant Protection Products Certified by ISO9001
Further Thrived as Leading Agribusiness Company with Advanced Innovations

Chia Tai launched the new headquarter located on Sukhumvit 60 Road. With a wide range of modern features, the building demonstrates Chia Tai’s readiness and strength in taking a huge leap towards our centennial.

Rabbit Brand fertilizer certified by ISO9001:2015
Marking the legendary celebration of Chai Tai’s centennial, it is with the utmost pride that we have served Thai farmers and people for sustainable development.