The two founding brothers opened "Chia Tai Chung" seed shop located in a
2-storey building at Number 102 on Songsawat Road in Song Wat neighborhood. This marks the start of Chia Tai and Charoen Pokphand Group.
The two founding brothers adhered deeply to "quality assurance". Seeds are carefully packed in sealed paper packets with expiry dates to ensure great quality. Airplane, symbolizing the most innovative technology at that time, was used as the logo and brand name. Therefore, the "Aeroplane Brand" encapsulates Chia Tai’s high quality and innovation in product offering. However, the name was changed to "Kruang Bin" in 1975.
Kim Nguan Nueng represented Chia Tai Chung to have an audience with and presented a souvenir to His Majesty King Bhumibol Adulyadej on the occasion of Constitution Fair at Lumpini Park where Chia Tai Chung launched an exhibition booth. Choncharoen Chiaravanont, together with his family, also had an audience with His Majesty.
Back then, Chia Tai’s fertilizers were sold under Rabbit Brand, Buffalo Brand and Peacock Brand.
After that, to ensure greater brand awareness among farmers, Fertilizer Business decided to sell fertilizers under Rabbit Brand only.
Chia Tai started selling "Lighthouse Brand" plant protection products as the business at that time needed lights for clear direction guidance. However, the name was changed to "Chia Tai Plant Protection" later.
The hybrid cabbage "F1-KK Cross" imported from Japan. With great yields and tolerance to tropical weather, farmers can plant cabbages to serve consumers all year long.
In Fertilizer Business, there were 3 warehouses in Phra Pradaeng, Bang Krachao and Suk Sawat. Later, the warehouse has been moved to Ayutthaya until now.
This is testament to the company’s extensive breeding expertise.
Vajarachai Chiaravanond pioneered this research station from the start. He emphasized on developing seeds that are suitable for tropical climate and bred hybrid melon seed 434 which is the origin of Chia Tai’s popular Melon Princess in Indonesia.
These included hybrid cucumber "Model", and hybrid Chinese cabbage "Bo Ploy" which is the first hybrid brassica seed developed by Thais.
"Chia Tai Fair" was hosted to showcase Chia Tai’s agricultural advancement to the public. The exhibition was organized at Choncharoen Farm, Kanchanaburi Province.
8 December 1999 is the day of profound pride for all Chia Tai people as His Majesty King Bhumibol Adulyadej (His Majesty’s noble title at that time) graciously designated Her Royal Highness Princess Maha Chakri Sirindhorn to represent His Majesty in visiting Choncharoen Farm. On this memorable occasion, we are deeply proud of and grateful for the royal grace bestowed upon all Chia Tai people.
The plant utilizes the most innovative technologies for seed production and quality control in Southeast Asia.
Chia Tai is the first Thai company to be certified by this international standard.
Chia Tai moved to the new headquarters located on Sukhumvit 60 Road. With a wide range of modern facilities, the building demonstrates Chia Tai’s readiness and strength in taking a huge leap towards the future of strength and sustainability.