Enhance people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services


To be the undisputed agribusiness leader that leverages innovative agriculture to offer food sustainability for the quality of life
of people in all sectors within 2025.


Invent and explore agricultural technologies and solutions to resolve agricultural challenges.

Establish new business channels, expand new strategic partnerships collaboration, and explore innovative business ventures in a bid to thrive as the undisputed leading provider of safe fruits and vegetables in Southeast Asia.

Maximize employees’ performance and propel their advancement to prepare for prospective challenging business growth, as well as constantly encouraging them to adhere to corporate core values.

Proactively engage with stakeholders to concretely promote safe agricultural practices for the achievement of food security and consumer confidence.